Climate Change of automobile market
Ongoing Vehicle Market in its steady growth
Peter Drucker "the industry of industries“
“moving billboards”, “a running diplomat”
The evolution of automobile does not seem to end
Evolutionary crossroads
Automobile industry has grown with low oil price
More investment in production facilities is required
Selection and Concentration
Volvo
History before M&A
1927. Assar Gabrielsson and Gustav Larson
1928. The first truck, the "Series 1,”
1930 the export of trucks to Europe started
But, the cars did not become even well-known outside Sweden until after WWII
History After M&A
1997. CEO, Leif Johansson inaugurated
1998. Merged Samsung Heavy Industries
Sold Mecalac, in farm machinery
1999. Sold Volvo
Ⅰ. Introduction
1-1. The reasons why our team choose Lotte Hotel.
Lotte hotel was founded in the spirit of contributing in the modernization and advancement of Korea’s hospitality industry and building a hotel of world-class scale and facilities to represent the fast-growing Seoul.
The reason why our team chooses the Lotte hotel is that Lotte hotel is the first domestic hotel brand to
I. Introduction of currency wars
War using the exchange rate policy has been sustainable like Europe’s exchange rate policy in the early 20th century and Japan’s exchange rate policy after World War II. Recently, Economic purposes such as restoring slowdown of economy due to financial crisis and recovery of trade deficit are combined with political purpose and retaliatory currency manipul
1. Simple introduction
1) Location
2) Currency
3) Political institution
4) Some famous cities
- Geneva, Zurich, Lausanne,
Bern, Lucerne
2. The main strength
Mt. Matterhorn
- The Alps and 10 Glacial lake
- The Modern Cable car
- Go Hiking and Skiing
Mt. Pilatus
- The Steepst Gear train in the world
Reach the summit and see
The Alps Goat
Ⅱ. period of popularization of men's suit in Korea
(1945-1964)
● 1945 - After the Independence from the rule of Japanese imperialism,
custom-tailored men's wear market is formed.
● 1950s - The Korean War became the turning point of Korean apparel
history. Politicians and the elite wore custom-tailored
strategies what we suggest with macroscopic environment analysis.
B. Revision of SM Globalization strategy _ Brand Initiative Strategy
STP Analysis
- Segmentation : Segmentation by age
- Target : 10 – 20s
- Positioning : Recognize SM entertainment as 1st entertainment group in Asia
4P Analysis
- Product : Music(revised partly), Music Video(revised partly)
Volvo Car's strengths is the safety and quality, but weakness is the Volvo has
only safety and quality. in the table, The location of the Volvo is
High Price / Quality Strategies group. But Volvo car's business performance belong
to below the average. Nothing can be better such as Price, net Income, market
share, marketing, design, even technology of safety and quality. Moreover,
Core Competencies of Volvo
Quality, safety and Environment-friendly Automobile
Strong reliability from customer
High Technology like other car manufacturers
Leif Johansson background
1997 CEO, Leif Johansson
1984-1997 Electrolux(Europe's largest electronics manufacturers)’s Vice President, CEO, and Chairman
Living Textbook in terms of M&A
Said the most Important Assets
from
Soviet and Vietnamese strategic interests started to diverge from each other. From 1981 on, the Kremlin made persistent efforts to reach reconciliation with China, a precess viewed with distrust by Hanoi. Hanoi's reluctance to follow Moscow's example seems to have induced the CPSU leadership to put pressure on its independent-minded ally. Noteworthily, Aliyev's clash with the VCP leaders took